Digital story telling for tourism boards
Video producer and editor
Talent
Creative director
Copy writer
Experienced in creating quality, engaging, and well-researched digital marketing content for tourism boards to promote destinations and experiences. Also an experienced and capable tourism model.
My understanding of the tourism industry and my capability in the outdoors makes me ideal talent for tourism campaign shoots.
My content provides inspiring itineraries, and region-specific nature facts. It aims to promote sustainable, regenerative tourism that supports local communities and ecosystems.
Featured tourism boards
Visit Melbourne - Victoria
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Alysha Huxley shot stunning ‘moment style’ videos to showcase unique locations across Victoria. Alysha’s content was filmed in a unique way rather than the ‘classic shot’ of popular and hidden-gem locations to provide renewed interest to locals.
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Alysha Huxley was the featured talent in a regional tourism campaign for the Destination Gippsland region, Buchan. The TVC was shot and produced by the Victorian production company The View from Here. This shoot involved having skills not only as a competent model, but also a skilled kayaker, hiker and swimmer.
Destination Gippsland - Victoria
Tourism North East - Victoria
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Alysha Huxley worked with Tourism North East (TNE) on their 2024 summer campaign, “You didn’t hear it from me”. The campaign showcased secrets of the high country, known only to locals. Alysha and TNE collaboratively devised the scope for the deliverables, which included 3 reels featuring women’s mountain bike riding, lesser-known hut hiking trails, water holes and a luxury nature stay.
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Alysha and Tourism North East noted a gap in their social media content for the iconic high country horse riding tours. Collaboratively, Alysha and TNE developed a series of reel concepts, including an itinerary style and a highlights style reel. Alysha also shot a series of high-quality images of the tour.
Destination Phillip Island - Victoria
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Alysha Huxley worked with Destination Phillip Island to promote their winter Whale Festival campaign. The content highlighted the Whale Festival, how to see whales at Phillip Island and interesting marine wildlife facts.
Parks Victoria
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Alysha Huxley worked with the Victorian government agency, Parks Victoria, to promote their 2024/25 summer campaign, Pack Your Summer Smarts. In collaboration with another local content creator, Alysha worked to produce a comedic reel and a tips and tricks reel, showcasing how to be respectful to nature and other people while camping. The content highlighted beautiful campgrounds in Victoria, with a strong educational focus.
Fraser Coast Tourism - Queensland
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Alysha Huxley collaborated with the Fraser Coast Tourism board to create a series of vertical videos and photos, expanding their content asset library. In addition to this, she produced a series of reels and carousels for Instagram and Tik Tok.
